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Vol. 11 No. 2 (2019): Signos do consumo em suas publicizações

View Vol. 11 No. 2 (2019): Signos do consumo em suas publicizações

(Julho-dezembro)

Published: 2019-07-31

PRESENTATION

Signos do consumo em suas publicizações novos consumos, percepções e estratégias comunicacionais nas redes

Clotilde Perez, Eneus Trindade

1-3
- PDF (Portuguese)

ARTICLES

PubliCITY and the mascots of brands in the markets of the state of Pará

Luiz Cezar Santos

4-14
- PDF (Portuguese)
From the butchery to the Academy aestheticization and vigilance at Friboi’s Meat Academy

Izabela Domingues

15-27
- PDF (Portuguese)
Spotify and taste construction a brief analysis on the offer of playlists by the platform

Carolina Dantas de Figueiredo, Renata Regina Barbosa

28-39
- PDF (Portuguese)
Reflections about the fan and the consumption dynamics and relationships in transmedia franchises

Diego Figueiredo, Ana Carolina Almeida Souza, Fernanda Alves Ramos Cabral

40-51
- PDF (Portuguese)
Fulla the muslim doll. The formation of the personality of islamic girls by the act of playing

Carolina Boari Caraciola

52-65
- PDF (Portuguese)
Do you know Tapacurá? Branding with scarce resources

Paulo de Lencastre, Paulo Andrade, Leonor de Lencastre

66-83
- PDF (Portuguese)
Open doors to consumption rhetoric of the under-pressure McDonald’s

Leonardo Mozdzenski, Bruno Anselmo da Silva

84-97
- PDF (Portuguese)
Do consumers dream of digital advertising? New communication rules in social media

Mauro Ferraresi

98-113
- PDF (Portuguese)
- PDF
Trends on advertising and consumption in scientific communication journals of Qualis A2 from 2006 to 2017 Advertising and digital consumption in focus

Eneus Trindade

114-125
- PDF (Portuguese)

REVIEWS

Expanding on the debate about diversity contributions of the book Primeiras experiências com o racismo

Vinicius Alves Sarralheiro

126-129
- PDF (Portuguese)