Vol. 17 No. 1 (2025): The signs of consumption: reinventing realities

Published: 2025-06-30

PRESENTATION

• The signs of consumption: reinventing realities

  Clotilde Perez, Eneus Trindade

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  • PDF (Portuguese)
  • XML (Portuguese)

ARTICLES

• Branding China: Instagram as a tool for China’s promotion in Brazil

  Mayara Araujo, Aline Mendes

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  • PDF (Portuguese)
  • XML (Portuguese)

• The Substance: a critique of consumer society and the tyranny of image in advertising

  Roseli Gimenes, Jorgina Santos

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  • PDF (Portuguese)
  • XML (Portuguese)

• The consumption rituals in bookstagram and the bookcycle process: digital mediations and the platformization of reading

  Manuela do Corral Vieira, Carla Anastácia Santos Fischer

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  • PDF (Portuguese)
  • XML (Portuguese)

• Artificial intelligence and maternal “resurrection”: the advertisement “Como Nossos Pais”

  Fernanda Bôto Paz Aragão

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  • PDF (Portuguese)
  • XML (Portuguese)

• Shitposting and brand expressivity: an analysis of Bis’ Instagram

  Pablo Moreno Fernandes, Cecilia Pawlow

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  • PDF (Portuguese)
  • XML (Portuguese)

• The influence of advertising objects on identity construction: between brands and consumption rituals

  Rafael Orlandini

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  • PDF (Portuguese)
  • XML (Portuguese)

• “Rare Health” platform: a turnaround in the consumption of information about rare diseases

  Patrícia Gonçalves Saldanha, Josir Cardoso Gomes

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  • PDF (Portuguese)
  • XML (Portuguese)

• Advertising efficiency in applied models from the perspective of connective advertising

  Janderle Rabaiolli, Rodrigo Stéfani Correa

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  • PDF (Portuguese)
  • XML (Portuguese)

REVIEWS

• Mark Fisher's Post-Capitalist Desire against the shallow critique of “consumerism”

  Lucas Zanardo Milanez

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  • PDF (Portuguese)
  • XML (Portuguese)

• AI, human skills and the “feared” ethics

  Anna Luísa Peixoto Bracarence de Magalhães

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  • PDF (Portuguese)
  • XML (Portuguese)