Audiovisual critique

uncertainties and indeterminacy as perspectives for analyzing audiovisual media in pop culture

Authors

  • Rose de Melo Rocha School of Higher Education in Advertising and Marketing image/svg+xml

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2019.155974

Keywords:

Audiovisual critique, pop culture, gender

Abstract

The subject of the critique crisis is approached in this article as a central argument to the consolidation of a communication critique and, more specifically, of a critical analysis for audiovisual production. Having as an empirical reference the recent music related to gender performances in Brazil, this article proposes that audiovisual critique leads to “scratches” in the media continuum and the communicative spiral. The singing expression of subaltern bodies contributes to a non-consensual spectral contract, and thus capable of generating not only mimesis but also transformation or mutation of states (sensitive, cultural, social).

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Author Biography

  • Rose de Melo Rocha, School of Higher Education in Advertising and Marketing

    Professora titular do PPGCOM-ESPM. Doutora em Ciências da Comunicação (USP), com pós-doutorado em Ciências Sociais/Antropologia (PUC-SP). Líder do Grupo de Pesquisa CNPq Juvenália (Culturas juvenis: comunicação, imagem, política e consumo). Pesquisadora do GT Clacso “Juventudes e infancias: prácticas políticas y culturales, memorias y desigualdades en el escenario contemporáneo“. Bolsista Produtividade em Pesquisa do CNPq.

References

Published

2019-06-13

Issue

Section

Dossier

How to Cite

ROCHA, Rose de Melo. Audiovisual critique: uncertainties and indeterminacy as perspectives for analyzing audiovisual media in pop culture. RuMoRes, [S. l.], v. 13, n. 25, p. 50–65, 2019. DOI: 10.11606/issn.1982-677X.rum.2019.155974. Disponível em: https://revistas.usp.br/Rumores/article/view/155974. Acesso em: 6 feb. 2026.