“Tá ligado HIP HOP”: movimento e ativismo midiático no HIP HOP e na radiodifusão alternativa em Sorocaba

Abstract

This article examines how media activists use the community radio program “Tá Ligado HIP HOP” to promote music and disseminate critical knowledge among marginalized communities in Sorocaba, Brazil. Based on a qualitative and critical-discursive approach, the study observes, describes, and discusses the sociocultural dynamics that shape the program and its context. By combining the theoretical frameworks of Folkcommunication, Cultural Studies, and media activism, this research analyzes how Hip Hop and alternative community broadcasting function as catalysts for social transformation and resistance. The findings suggest that media activists continue to empower and engage peripheral populations through discourses rooted in Hip Hop culture and amplified by community radio—an enduring medium with high communicative and political reach in disadvantaged territories.