An analysis according to the journalistic ethos

Abstract

This work examines how audiovisual productions portray the journalist's profession from the American television series The Morning Show. The analysis was divided into five categories: the representation of journalists according to the journalistic Ethos, the clash between journalism and commercial interests evidenced by the fictional broadcaster, understanding of the meaning frames provided by fiction about journalists and the profession, the representation of disparity ethics between TV and print journalists and the machismo portrayed in the series. The article confirms that the series influences the public in the reflection on the current discredit of the profession and corroborates the representation of the ethical and intellectual disparity about journalist characters in the print and television media.