Vlogs and the incentive to the formation of readers

Abstract

This paper, of theoretical nature, presents a brief historic retrospective of the modes of reading and, in such context, highlights the transmedia, as a tendency followed by online content, and vlogs, as important and democratic veichles of communication. Characterizes the target audience of the vlogs, who are, predominantly, teenagers borned in the cybernetic age who cannot fathom a worl devoid of media convergence and internet. Defends the use of vlogs as incentive to literature and presents propositions of how this instrument can be used by school library.