Gestão da comunicação no desenvolvimento regional

Authors

  • Maria Salett Tauk Santos Universidade Federal Rural de Pernambuco

DOI:

https://doi.org/10.11606/issn.2316-9125.v0i11p29-34

Keywords:

community, communication management, popular organization, globalization, governmental program

Abstract

The author analyzes the experience of a governmental program for the development of the poor communities in Northeastern Brazil, having as a perspective the community management of communication in the process of fighting against social exclusion. The author takes the location as a privileged space where the global cultural mediations are materialized and highlights the need for effective community participation in governmental actions for promotion, disapproving processes in which political paternalism prevails.


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Published

1998-04-30

Issue

No. 11 (1998): TV Cultura, J. Martín-Barbero, Conhecimento e informação

Section

National Articles

License

I authorize the publication of the submitted article and soon the copyrights to the magazine, in the printed and electronic version, if it is approved after the evaluation of the reviewers.

I understand that readers may use this article without prior request, provided the source and authorship are mentioned. Readers are not authorized to use this article for reproduction, in whole or in part, for commercial purposes.

How to Cite

Santos, M. S. T. (1998). Gestão da comunicação no desenvolvimento regional. Comunicação & Educação, 11, 29-34. https://doi.org/10.11606/issn.2316-9125.v0i11p29-34