O estereótipo e as diversidades

Abstract

The concept of stereotype, proposed by the author, emphasize its meaning as prejudice, pre-concept, in most cases, built in as a common sense and passed over from generation to generation. Value aspects and judgements prevail in the stereotype, on na emotional basis. When speaking of stereotypes, the author highlights the importance of differentiating agreement and conformity aspects. She calls attention for the dissimulation of the stereotype negative side, used, most times, only as a concept. This aspect is fairly exploited, specially by the means of communication. She shows the importance of knowing the stereotypes as on the basis for a dialogue among social-cultural diversities.