Mediação organizativa: o campo da produção
DOI:
https://doi.org/10.11606/issn.2316-9125.v0i17p7-16Keywords:
organization mediation, production field, agenda, point of view, History, means of communicationAbstract
Through History discourse - that of the 500 years of the discovery of/arrival in Brazil - the author discusses the matter from the current point of view in a report, whether this be a discourse of history or in media reports. She emphasizes that it is when the agenda of the themes to be covered are discussed that the matter is selected. In this process one fact highlighted, while others are erased. A subject is removed from the personal realms and made it one of social amplitude. She stresses the main characteristics of organization mediation, the one that takes place in the realm of production, among which power relations in society, company interests - the search for financial gain - , and national sovereignty. Knowing these factors, claims the author, must make us consider the so proclaimed subject/receptor independence as relative, leading us to understanding the limiting factors that befall on our choices.
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