Audiência: uma abordagem sociológica da comunicação
DOI:
https://doi.org/10.11606/issn.2316-9125.v0i17p61-67Keywords:
audience, media, television, Democracy, ItalyAbstract
The article discusses how professionals, intellectuals and researchers who design the means of communication and work in them, have underestimated audiences. This underestimation results, especially in TV, in the lack of respect with the quality of programming, in programming and time changes, and is based on the conception according to which the audience is an indistinct mass, one that is not formed by citizens who must have their rights respected. The author also claims that this type of underestimation is connected to the delay in studies on communication/education in schools. With such a posture, the Italians have not considered the means of communication as complex social objects that are strategically relevant to the functioning of fundamental institutions: the market, Democracy and schooling.
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