Fascínio de trabalhar com livros
DOI:
https://doi.org/10.11606/issn.2316-9125.v0i18p87-100Keywords:
Editora-Senac, editor, book, editorial market, reader, book marketAbstract
Journalist and Editora Senac-São Paulo chief editor, A. P. Quartim Moraes, reports on the course of the implementation of the project to enhance that publishing house. It talks about the editor's responsibility all the way from a literary work's prospecting and development process, through the book's production, divulging, distribution and marketing phases. It stresses the need for market knowledge, for daringness to choose products to be transformed into books and the need for greater publication quality.
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