Ação política e propaganda eleitoral: instrumentos da democracia
DOI:
https://doi.org/10.11606/issn.2316-9125.v0i19p25-31Keywords:
political communication, political marketing, democracy, electionsAbstract
Abstract: The texts attempts to analyze the differences between professional activities involved with the political marketing practice and theoretical reflection aimed at studies on the several facets of Political Communications. After examining the most important criticism made against marketing professionals, the author analyzes the importance of the communicative process for political life and evaluates a few tendencies in the relationship between the media and politics in the United States, in Europe and in Brazil. It also discusses the importance of Political Communications for democracy and indicates the need for Political Communications researchers and political marketing professionals to search for alternatives to reduce the gap there is between practice and reflection on the role of the media on the directions taken on by politics.
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