Mending loose ends

Abstract

The author reports on how communication management waç organized at Obork Projetos Especiais, a creation, production and distribution center for special programs for citizen radio stations - both commercial and community.The article reflets on how the relationship between the journalist and the remaining team members - a heterogeneous group of professionals with the most diverse backgrounds such as engineers, editors, journalists, among others - aims at creating the necessary conditions to put the center's actions in line with each other. In Oboré's case, the author shows that the manager must perform in the company's managerial stage and in the mediation among the several process teams and stages, valuing intellectual activities and reflexive practices in each point of the system. The author also stresses the importante of administering a systemic and complex action, through which broadcasters, sponsors and the manager are cells of a same structure, one that is mutant and mutable by nature and definition.