A comunicação como conhecimento
DOI:
https://doi.org/10.11606/issn.2316-9125.v10i1p49-59Keywords:
communication, knowledge, crisis, organization, information and communication technologies.Abstract
The strategic role of knowledge as the main resource for the development of organizational capability and communication competencies can result in new social space, generated from the deep social rupture during Argentine crisis. The actions that imply knowledge building, production and circulation based on communication actions and practices are what we call “gnoseocommunication”. In this case, we refer specially to the implicit knowledge that is produced in a crisis period and which, for its circulation, is sustained upon communication practices. Implicit knowledge could also be consubstantiated under certain aspects, becoming “formal knowledge”, since it can surpass the tactical plan in which it is encountered to be converted into communication strategies for knowledge.
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