The reception of Malhação and the routine of possible rural extensionists in formation

Abstract

This text deals about some theoretical and research partial results from na empirical research with young people, in a perspective of a joint reception study along with students of the average level course of Professional Formation – Farming Technician (FT) of the Dom Augustin Ikas Agricultural College, in São Lourenço da Mata in Pernambuco State. The concern is to analyze, in the reception space how the agrarian course students mean again the urban messages, spread by television soap opera Malhação and if, in some way, these messages exert any influence in the day by day of these probable agricultural extent. It was appealed, among others, to Martín-Barbero, Guilhermo Orozco, Maria de Lourdes Motter, in a dialogue effort facing the produced empirical data. The analysis, shows that the messages interferes in a relative way in the students day by day, mediate by several social groups that propitiate approximation, negotiations and rejections from urban and rural.