Our day by day fiction: for a critical reading of the soap opera regulated by a mediations theory

Authors

  • Maria Isabel Orofino Escola de Comunicações e Artes, Universidade de São Paulo

DOI:

https://doi.org/10.11606/issn.2316-9125.v13i2p103-113

Keywords:

Telenovela, Mediations, social dialogue and open text.

Abstract

The article presents new possibilities for a critical analysis of the brazilian telenovelas. Moving beyond a linear causeand-effect reading, the author proposes that the telenovela be understood as na open text in a wide social dialogue in which, frequently, the public is interpellated to participate. This evidence shows that it is necessary to understand the presence of the telenovela not as an imposition of the culture industry but also as a narrative which activates cultural competences and promotes the recognition of the popular classes.

 

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Author Biography

  • Maria Isabel Orofino, Escola de Comunicações e Artes, Universidade de São Paulo

    Professora de Comunicação Social – Centro de Artes – UDESC. Doutora pela Escola de Comunicações e Artes, Universidade de São Paulo (ECA/USP), com estágio na London School of Economics and Political Sciences/London University. Jornalista e roteirista profissional de programas educativos e culturais para televisão, vídeo e teatro.

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Published

2008-08-30

Issue

Vol. 13 No. 2 (2008): Imprensa e ideologia: a cobertura do governo brasileiro pelos jornais britânicos

Section

Review

License

I authorize the publication of the submitted article and soon the copyrights to the magazine, in the printed and electronic version, if it is approved after the evaluation of the reviewers.

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How to Cite

Orofino, M. I. (2008). Our day by day fiction: for a critical reading of the soap opera regulated by a mediations theory. Comunicação & Educação, 13(2), 103-113. https://doi.org/10.11606/issn.2316-9125.v13i2p103-113