Communication, reception and consume: theirs interconnections in Rebelde-RBD

Authors

  • Fernanda Elouise Budag Escola Superior de Propaganda e Marketing (ESPM-SP)

DOI:

https://doi.org/10.11606/issn.2316-9125.v13i3p99-106

Keywords:

reception, consumption, soap opera, identity, teenagers.

Abstract

Our study object is the interrelations reception/consumption in the Rebelde soap opera and RBD teenage band. We emphasize issues related to the production of meanings that, according to our analysis, in despite of promoting polissemy, are situated so close to the hegemonic message conveyed. We also upon the practices of consumption that permeate the reception of that media product and we identified that the importance so striking of the material consumption front of the symbolical one is situated in what we call
materialization of memory.

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Author Biography

  • Fernanda Elouise Budag, Escola Superior de Propaganda e Marketing (ESPM-SP)
    Professora colaboradora da disciplina Estudos de Recepção, na Escola Superior de Propaganda e Marketing (ESPM-SP). Mestra em Comunicação e Práticas de Consumo pela ESPM-SP. Graduada em Comunicação Social – Publicidade e Propaganda, pela Universidade Regional de Blumenau – FURB.

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Published

2008-12-30

Issue

Vol. 13 No. 3 (2008): Bicentenário da imprensa desafia sociedade a promover inclusão cognitiva

Section

Review

License

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How to Cite

Budag, F. E. (2008). Communication, reception and consume: theirs interconnections in Rebelde-RBD. Comunicação & Educação, 13(3), 99-106. https://doi.org/10.11606/issn.2316-9125.v13i3p99-106