Special publishings: conflict between publicity and graphical production

Abstract

In contemporary times, the relationship between, time/space, society and work have undergone great changes. The integration of these changes was accompanied by new processes of approval of consumer and production patterns. The objective of this article is to demonstrate how we can use communication, these models, to improve the understanding between people and departments, promoting greater information, knowledge and, consequently, contributing to collective work, minimizing conflicts, discords and opposition interests. My paper was presented to a panel of Management of Communication of the ECA/USP about the theme Special Inserts – managing the conflict between production and graphic advertising in printed media of Abril Publisher demonstrates in practice the questions above.