The use of technology in favor of violence fiction, or how to turn violence atractive

Authors

  • Márcia Perencin Tondato Escola Superior de Propaganda e Marketing (ESPM-SP)

DOI:

https://doi.org/10.11606/issn.2316-9125.v14i2p91-97

Keywords:

TV serial, television, violence, A Lei e o Crime, reception.

Abstract

This article aims to bring about a reflection on the audience to television programs under the theme of urbane violence,
from the perspective of the program A Lei e o Crime, TV serial produced by Rede Record (jan./2009), that reached expressive
ratings, leading the broadcasting station to extend the 16 chapters planned to 23. The high technology and the cinematographic treatment are presented as main argument of differentiation of the television products of the same gender up to now. These
aspects are discussed from the meanings of the violence in society, the different interpretations and as it is inserted in the
production and perception of the contents of the mass media.

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Author Biography

  • Márcia Perencin Tondato, Escola Superior de Propaganda e Marketing (ESPM-SP)
    Doutora em Comunicação pela Escola de Comunicações e Artes da Universidade de São Paulo (USP). Professora do Programa de Mestrado em Comunicação e Práticas de Consumo da Escola Superior de Propaganda e Marketing (ESPM-SP). Pesquisadora do Observatório Iberoamericano de Ficción Televisiva (OBITEL).

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Published

2009-08-30

Issue

Vol. 14 No. 2 (2009): Conflitos internacionais: o jornalismo de Kapuscinski

Section

Review

License

I authorize the publication of the submitted article and soon the copyrights to the magazine, in the printed and electronic version, if it is approved after the evaluation of the reviewers.

I understand that readers may use this article without prior request, provided the source and authorship are mentioned. Readers are not authorized to use this article for reproduction, in whole or in part, for commercial purposes.

How to Cite

Tondato, M. P. (2009). The use of technology in favor of violence fiction, or how to turn violence atractive. Comunicação & Educação, 14(2), 91-97. https://doi.org/10.11606/issn.2316-9125.v14i2p91-97