Communication, reception and consumption as cultural practices: a new regard

Authors

  • Maria Amélia Paiva Abrão

DOI:

https://doi.org/10.11606/issn.2316-9125.v16i1p45-55

Keywords:

Consumption, reception, identity, soap opera, rituals.

Abstract

Contemporary society, often called consumer society, is characterized by constant and permanent transformations,
accelerated by technology’s advancement. The relationship among communication/reception/consumption, characteristic of
our era, manifests itself in society as a whole. We considered that the symbolic and material aspects of the product are intrinsically connected: every product has a significance that is socially attributed and a concrete side – the object per se stante does not have a value while it is not utilized by society.

Downloads

Download data is not yet available.

Author Biography

  • Maria Amélia Paiva Abrão
    Mestre em Comunicação pelo Mestrado em Comunicação e Práticas de Consumo da ESPM e especialista em marketing pelo MBA Executivo da ESPM.

Downloads

Published

2011-06-30

Issue

Vol. 16 No. 1 (2011): Meios públicos e alternativas para a democracia participativa

Section

National Articles

License

I authorize the publication of the submitted article and soon the copyrights to the magazine, in the printed and electronic version, if it is approved after the evaluation of the reviewers.

I understand that readers may use this article without prior request, provided the source and authorship are mentioned. Readers are not authorized to use this article for reproduction, in whole or in part, for commercial purposes.

How to Cite

Abrão, M. A. P. (2011). Communication, reception and consumption as cultural practices: a new regard. Comunicação & Educação, 16(1), 45-55. https://doi.org/10.11606/issn.2316-9125.v16i1p45-55