Comunicação e Política

Authors

  • Antônio de Pádua Prado Júnior

DOI:

https://doi.org/10.11606/issn.2316-9125.v0i1p42-46

Keywords:

candidate, propaganda, politics

Abstract

What is the value of communication in a political campaign? When one compares the commercial world and the political world, a few practical and useful lessons can be extracted from the usage of communication. Here, the three main rules are: unity (in form and content), repetition and counter-propaganda.

 

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Published

1994-12-30

Issue

No. 1 (1994): Leitura Crítica da Comunicação

Section

National Articles

License

I authorize the publication of the submitted article and soon the copyrights to the magazine, in the printed and electronic version, if it is approved after the evaluation of the reviewers.

I understand that readers may use this article without prior request, provided the source and authorship are mentioned. Readers are not authorized to use this article for reproduction, in whole or in part, for commercial purposes.

How to Cite

Prado Júnior, A. de P. (1994). Comunicação e Política. Comunicação & Educação, 1, 42-46. https://doi.org/10.11606/issn.2316-9125.v0i1p42-46