Comunicação e Política

Authors

  • Antônio de Pádua Prado Júnior

DOI:

https://doi.org/10.11606/issn.2316-9125.v0i1p42-46

Keywords:

candidate, propaganda, politics

Abstract

What is the value of communication in a political campaign? When one compares the commercial world and the political world, a few practical and useful lessons can be extracted from the usage of communication. Here, the three main rules are: unity (in form and content), repetition and counter-propaganda.

 

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Published

1994-12-30

How to Cite

Prado Júnior, A. de P. (1994). Comunicação e Política. Comunicação & Educação, 1, 42-46. https://doi.org/10.11606/issn.2316-9125.v0i1p42-46