Luana, loura de olhos claros

Authors

  • Maria Cristina Castilho Costa Universidade de São Paulo / Escola de Comunicações e Artes

DOI:

https://doi.org/10.11606/issn.2316-9125.v0i8p78-82

Keywords:

qualitative analysis, aesthetics, communication art, Luana, O Rei do Gado

Abstract

While pointing out the importance of qualitative analysis in the study of art and communication, the author analyses in what way the aestheticdecision for a blond actress in the elaboration of the character Luana of the soap-opera O Rei do Gado, broadcasted on the TV network Rede Globo, in the second half of l996, reinforces the aspiration for whitening and for an identification with the European, which is still present in the national imaginary.


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Published

1997-04-30

Issue

No. 8 (1997): Educação e exclusão, Violência e política na TV, Videogame e os discursos não-didáticos

Section

Review

License

I authorize the publication of the submitted article and soon the copyrights to the magazine, in the printed and electronic version, if it is approved after the evaluation of the reviewers.

I understand that readers may use this article without prior request, provided the source and authorship are mentioned. Readers are not authorized to use this article for reproduction, in whole or in part, for commercial purposes.

How to Cite

Costa, M. C. C. (1997). Luana, loura de olhos claros. Comunicação & Educação, 8, 78-82. https://doi.org/10.11606/issn.2316-9125.v0i8p78-82