O jornalismo de espírito público não pode ser "chapa-branca"

Abstract

Founded upon Radiobras’ internal documents for the journalistic orientation of its teams, this article – besides presenting all the operational structure and the several services offered by the company’s communication channels – also discusses the issues of value and commitment with the interlocutor, which are fundamental in responsible communication processes, independently of its range of production: the public sector (financed by government) or the private one (financially autonomous). As a Government- owned services company, Radiobras stands out for and guarantees its editorial production quality. The company’s journalists do not need to evoke any kind of marketing expedient or sensationalism to conquer audience. The journalism of Radiobras focuses on the citizen not on the market. The tripod Citizenship, State and Government stands its agenda. Language is worked for allowing the citizen to understand the news and realize how a determined fact impacts and generates changes in his life.