Memory and tense: the Conference June 2013 in charge and editorial

Abstract

The streets were taken by multitudes who shouted, ranted and wanted major economic, political
and social reforms in June 2013, after the increase in public transport fares in São Paulo-SP and Rio de
Janeiro-RJ. This event was named 2013 June Protests. In this article, the objective is to investigate, from the
construction of the protester actor's body from the 2013 June Protests, the sensitive presence of memory in the
charge gender and in the editorial genre. For this purpose, we selected as corpus two texts, one of each gender,
published the same day on the same page and the same media vehicle, namely the charge by cartoonist
Bennett Alberto de Macedo (Macedo, 2013) and the editorial "Retomar a Paulista "(Folha de São Paulo, 2013),
both published on page A2 of the newspaper Folha de São Paulo in June 13, 2013. Our theoretical framework
supports the semiotic conception of body which understands the enunciation as presupposed instance by
utterance (Discini, 2015; Greimas; Courtés, 2008). Thus, the person of flesh and blood is excluded from the
semiotic scope of relevance, i. e., the referent is internal, immanent to language. The memory that we
investigated in this study is the discursive character. From the Zilberberg (2001) tensive scheme and Pessoa de
Barros (2011) proposal for the study of memory discourse, the analysis results of corpus show that the charge,
by privileging the concession, is more tonic, more faster, more focused and shorter, therefore it establishes the
event memory; while the editorial, by establishing more implication, is more unstressed, slower, more diffuse,
more elongated, thus it tends to prefer the memory of past.