Don’t Wait Mommy Send: Disciplinary Advertising and the Advertising Language in the 20th Century.

Abstract

This article seeks to understand how Advertising intend to act on the bodies and minds of consumers and citizens as a wrapper and modulation of behavior, attitudes and reactions for, towards communicating and selling, managing its audiences through messages that are able to discipline persons from identity or identification, by training them, or even though appeal for the risk or fear. To do so, it uses the discourse analysis technique to better understand these questions changes and intervene, from the reflections proposed in this collective level of forces.