Two readings from the book Eu me chamo Antônio: semiotic analysis of the visuality

Abstract

The purpose of this article is to indicate some of the communicative aspects of the book called “Eu me chamo Antônio”, which was estimated as the second best seller’s book of 2014. This work, before being published, passed through the sieve of online social networks in a fragmented way. This is a single holistic case study and the data collection procedures covered bibliographic review, interview with the author of the book and documentary analysis of social networks on the Internet (Facebook, Twitter and Instagram). The semiotic analysis indicated that the reader could read the work in two ways: as individual poems or as a linear novel.