Conexão repórter: elementos identitários em vinheta de abertura

Authors

  • Jaqueline Esther Schiavoni Universidade Estadual Paulista

DOI:

https://doi.org/10.11606/issn.1980-4016.esse.2018.133099

Keywords:

Semiótica, Televisão, Vinheta de abertura, Reportagem

Abstract

Since the beginning of television broadcasts in Brazil, the opening
videos have been used as an important promotional tool, valuing the identity
aspects of the announced attractions. With this in mind, this paper seeks to
evaluate how the journalistic practice in format of reportage is presented in the
opening video of the program Conexão Repórter, which is weekly produced
by the Brazilian Television System (SBT). The analyzes are based on the
theoretical unfolding of French semiotics proposed by Fontanille (2016) and
find as a result an identity construction based on the exploration of different
types of marks – surface, diegetic, motor, deictic – as a way to ensure the
veracity of the witnessing discourses transmited in the program.

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Author Biography

  • Jaqueline Esther Schiavoni, Universidade Estadual Paulista

    Em estágio de pós-doutoramento junto ao Grupo de Estudos Audiovisuais (GEA-Unesp/Fapesp). Doutora em Meios e Processos Audiovisuais (ECA-USP).

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Published

2018-12-19

Issue

Vol. 14 No. 3 (2018)

Section

Articles

License

The authors grant the journal all copyrights relating to the work published. The concepts expressed in signed articles are absolute and exclusive responsibility of their authors.

How to Cite

Schiavoni, J. E. (2018). Conexão repórter: elementos identitários em vinheta de abertura. Estudos Semióticos, 14(3), 32-43. https://doi.org/10.11606/issn.1980-4016.esse.2018.133099