Café com leite: simulacros da criança em jingles infantis

Authors

  • Lucas Takeo Shimoda Universidade de São Paulo; Faculdade de Filosofia, Letras e Ciências Humanas; Departamento de Linguística

DOI:

https://doi.org/10.11606/issn.1980-4016.esse.2008.49215

Keywords:

semiotics, advertising, simulacrum, jingle

Abstract

Children’s advertising deals with different child simulacra in order to persuade the enunciatee more efficiently. This article analyzes two jingles written for Café Seleto and Leite Parmalat, focusing on the relationship between the child and the product and proposing a typology of the advertised goods.

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photo credi: http-//www.flickr.com/photos/thomashawk/2275652483/, Thomas Hawk.

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Published

2008-12-07

Issue

No. 4 (2008)

Section

Articles

License

The authors grant the journal all copyrights relating to the work published. The concepts expressed in signed articles are absolute and exclusive responsibility of their authors.

How to Cite

Shimoda, L. T. (2008). Café com leite: simulacros da criança em jingles infantis. Estudos Semióticos, 4. https://doi.org/10.11606/issn.1980-4016.esse.2008.49215