A questão dos oligopólios do livro no Brasil e na Argentina: independência e diversidade como valores metadiscursivos contra-hegemônicos

Abstract

This paper analyses the contradictions of book publishing in Brazil and Argentina, considering the cultural and economic protagonism of these countries in Latin America, as well as their historical and social particularities. I especially discuss the increasing in publishing concentration by fusion and acquisition processes led by national and foreign holdings. On the other hand, this paper considers the birth of small publishing houses and associations which, in both countries, try to promote the independent publishing and the bibliodiversity. The theoretical guidelines of the analysis come especially from the communication and the discourse studies. This way, publishing is seen — beyond the opposition between culture and markets — as an agency of social voices conditioned by historical injunctions and that produces certain metadiscourses so as to make itself legitimate.