Museums and Diversity: a reflection of hospitality to the LGBTI public in museum institutions

Abstract

The present work aims to present some reflections on the hospitality of LGBTI tourists in museums, with a view to intensifying the attractiveness of these institutions for cultural tourism in Brazil and for this tourist profile. We consider that hospitality is an element that contributes to the tourist experience and the decision-making process to return to the place visited and in its promotion through the image formed in their experience, which can be positively manifested when they have lived hospital experiences. , or negatively, when it has bumped. with hostile experiences. When we talk about hospitality, we must remember that it is present in several dimensions, the virtual being one of its fields, being increasingly present in our social relationships. For the reflections proposed here we will use as generating objects, together with the theoretical framework worked, some actions of the Ministry of Tourism directed at LGBT tourists and two examples where virtual hospitality / hostility was manifested within the perspective used for such reflections, one linked to an advertisement directed to LGBT Tourism and another about a case that occurred in CCBB RJ. In conducting this research, we observed the importance of hospitality for tourism and the experience in museum institutions. And, when we direct this look at the LGBTI audience, which has been growing in the segmentation of cultural tourism, we observe that there are gaps to work and that hospitality currently exceeds the physical space and the visiting time, affecting not only the experience of the visitor, but exponentials too.