OBJECTILE AND THE “NEW PRETENSIONS” OF PARAMETRIC DESIGN IN ARCHITECTURE

Authors

DOI:

https://doi.org/10.11606/gtp.v12i3.134297

Keywords:

Objectile, Parametric Design, Gilles Deleuze, Modulated, Digital Design

Abstract

In the 1980s, Deleuze and Cache produced a new concept encapsulated in a “barbaric word”, the objectile, a variable object type, where, according to Deleuze, fluctuation of the norm replaces the permanence of a law in the production of the continuum by variation. Sometimes a barbaric word is necessary to deal with a “new pretension”, an exit vector from known territories. Which “new pretensions” could reveal this concept about the architectural design process in the digital age? In this investigation we propose to think what would happen if we took the objectile as the object of the architectural design process to reveal such new pretensions; if we exchanged a fixed object for a variable one, or a mold object for a modulated one. We present three levels of reflection on the digital parametric design in architecture from this point of view: (a) objectile and its relationship in the process as a tool of variability; a path to meta-design; (b) objectile in the matter of choice within the design process: a modulated control; and (c) objectile in the impact on new ways of thinking within the design process: amnesia and algorithmic unconscious. Lastly, we seek to understand the disturbing conceptual change brought by this design idea based on a “continuum by variation”, affecting the concepts as design process, control, freedom, choice and ways of thinking.

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Author Biographies

  • Rovenir Bertola Duarte, Universidade Estadual de Londrina

    Professor do Programa de Pós-Graduação em Arquitetura e Urbanismo do Departamento de Arquitetura e Urbanismo da Universidade Estadual de Londrina (UEL). Professor nas áreas de projeto arquitetonico e teoria da arquitetura.

  • Malu Magalhães Sanches, Suzuki Arquitetura e Universidade Estadual de Londrina

    Arquiteta na empresa Suzuki Arquitetura. Pesquisadora colaboradora em projeto pesquisa "Objectile".

  • Louisa Savignon Lepri, UABI Arquitetura

    Arquiteta Sócia na empresa UABI Arquitetura. Pesquisadora colaboradora em projeto pesquisa "Objectile".

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Published

2017-11-22

Issue

Section

Papers

How to Cite

DUARTE, Rovenir Bertola; SANCHES, Malu Magalhães; LEPRI, Louisa Savignon. OBJECTILE AND THE “NEW PRETENSIONS” OF PARAMETRIC DESIGN IN ARCHITECTURE. Gestão & Tecnologia de Projetos (Design Management and Technology), São Carlos, v. 12, n. 3, p. 59–76, 2017. DOI: 10.11606/gtp.v12i3.134297. Disponível em: https://revistas.usp.br/gestaodeprojetos/article/view/134297.. Acesso em: 4 jan. 2026.