ARCHITECTURE DESIGN: ANALOGIC OR DIGITAL PROCEDURE?
DOI:
https://doi.org/10.11606/gtp.v11i1.98382Keywords:
Architecture design, Analogic process, Digital process.Abstract
This paper presents a reflection on the relationship between the analog and digital processes and a discussion on the consequences of the use and dissemination of the computer as a communication tool for architects with owners, builders and users based on the understanding of design as a communication language and design tool. Instead of discussing the advantages and disadvantages of computer use in design, a superficial question, we call upon Bateson’s studies on the logic of the double bond of relationships of human communication and the concomitant use of two language modes – words (digital) and emotions (analog) – to reflect on the risks of loss of the ability of architects to use analogical language as the digital technology advances. Facing the risk of building a communicational barrier due to the increasing reliance on digital logic, we argue in favor of the need to emphasize the importance of drawing as a communication language that is both digital and analogic, seduced by the growing demands of accuracy and efficiency whose price might be giving up our humanity.Downloads
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2016-04-04
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How to Cite
RHEINGANTZ, Paulo Afonso. ARCHITECTURE DESIGN: ANALOGIC OR DIGITAL PROCEDURE?. Gestão & Tecnologia de Projetos (Design Management and Technology), São Carlos, v. 11, n. 1, p. 95–102, 2016. DOI: 10.11606/gtp.v11i1.98382. Disponível em: https://revistas.usp.br/gestaodeprojetos/article/view/98382.. Acesso em: 24 mar. 2025.