Information monitoring and competitive intelligence

Abstract

This study involves the understanding of the monitoring information (MI) and competitive intelligence (CI), but mainly trying to reflect on how to overcome the many organizational challenges, focusing on information and knowledge. Managing information and knowledge, as well as the IC is new approaches to planning and strategic management of organizations, strengthening their decision-making process. The interdependence resulting from globalization and the emergence of so-called "knowledge society", and also due to the acceleration of information and communication technologies (ICT) impacted and had consequences for organizations, leading to changes in working methods, production, research and use of data and information. So with the advent of new economic relations, both domestic and international, and a new technological paradigm based on, for example, in flexible production organizations were faced with stiff competition and a volume of data and information giant. This process is generating on the one hand, an increasing unpredictability of the markets and the other, shortening the life cycle of technology products and processes. Organizations need to rebuild their competitiveness in a daily basis, to face the risk of new competitors, changes in consumption patterns, the emergence of new product and process technologies. In this context of fierce competition and constant bombardment of information, due to the democratization of communication and the increasing number of media channels available, the MI and CI emerge as one of the possible ways of conducting and planning scenarios to trace movements in the organizational environment. Very often, organizations are lavish in accumulating information, but do not know what to do with them. But decisions must be taken to keep the company aligned with its intended goals, based on interesting adequate information to the business, leading to pursue proactive organizational positions, with positions on the organization strengthened by its organizational and informational environment, seeking an accuracy of the various alternatives facing these environments.