On-Line Racism and Digital Traceability: A Study of the Effects of Meaning in Deleted Instagram Posts

Authors

DOI:

https://doi.org/10.11606/issn.2236-4242.v38i2p57-78

Keywords:

Digital Traceability, Racism, Digital Discourse, Enunciative Responsibility, Investigability

Abstract

This article aims to examine the possible effects of discursive traceability enabled by digital investigability tools, based on the analysis of the deletion of posts with racist content on Instagram, adopting a theoretical-methodological approach grounded in Textual and Discursive Analysis (Adam, 2019; 2020) and the principles of Digital Discourse Analysis (Paveau, 2021). The analysis focuses on the notion of enunciative responsibility (prise en charge, discursive representation, point of view), considering aspects of investigability and unpredictability as a starting point for the observation of textual data in some digital genres. The corpus consists of a racist post from March 2024, published by the USP Pharmacy Athletic Association's Instagram profile, analyzed through a G1 article and two retraction notes along with their comments. By investigating the consequences of deleted racist posts, we consider that even when removed from social media, these posts can continue to impact and be viewed in other types of textual records due to the digital discursive memory associated with these contents, which would require new approaches to address racist content published on-line.

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Author Biographies

  • Bárbara Franco Justi, Federal University of Technology of Paraná

    Mestranda em Estudos de Linguagens pela Universidade Tecnológica Federal do Paraná, Brasil.

  • Evandro de Melo Catelão, Federal University of Technology of Paraná

    Doutor em Letras pela Universidade Federal do Paraná, Brasil (2013). Professor na Universidade Tecnológica Federal do Paraná, Brasil.

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Published

2025-08-31

Issue

Vol. 38 No. 2 (2025): Text, Society, and Democracy

Section

Articles

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Copyright (c) 2025 Bárbara Franco Justi, Evandro de Melo Catelão

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How to Cite

JUSTI, Bárbara Franco; CATELÃO, Evandro de Melo. On-Line Racism and Digital Traceability: A Study of the Effects of Meaning in Deleted Instagram Posts. Linha D’Água, São Paulo, v. 38, n. 2, p. 57–78, 2025. DOI: 10.11606/issn.2236-4242.v38i2p57-78. Disponível em: https://revistas.usp.br/linhadagua/article/view/232945. Acesso em: 6 feb. 2026.