The semantics of influence in contemporary times

Authors

DOI:

https://doi.org/10.11606/issn.1982-8160.v20i1p337-342

Keywords:

Influencers, digital platforms, contemporaneity

Abstract

This text presents a review of the work Influência, by Brazilian sociologist Renato Ortiz. In this book, released in the fall of 2025 by Alameda, the author presents an essay on influencers in today’s digital world. For Ortiz, we are living in a new semantics of influence, which reconfigures all spheres of contemporary grammar. His reasoning begins with neologisms and goes on to influencers, the internet, communication, the market, and public opinion.

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Author Biography

  • Yaskara Ferreira Pinto, Universidade Federal de Santa Catarina

    Journalist and Lacanian psychoanalyst. Ph.D. student in Journalism at the Federal University of Santa Catarina (UFSC). Master’s degree in Language and Literature from the University of Santa Cruz do Sul (UNISC).

References

Abidin, C. (2026). Child influencers: How children become entangled with social media fame. Polity Press.

Han, B.-C. (2023). A crise da narração (D. P. Guilhermino, Trad.). Vozes.

Karhawi, I. (2020). De blogueira a influenciadora: Etapas de profissionalização da blogosfera de moda brasileira. Sulina.

Ortiz, R. (2025). Influência. Alameda.

Terra, C. (2025). De funcionários a influenciadores: Por que ter programas de funcionários influencers vale a pena. Summus.

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Published

2026-04-30

Issue

v. 20 n. 1 (2026)

Section

Book reviews

License

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How to Cite

Pinto, Y. F. (2026). The semantics of influence in contemporary times. MATRIZes, 20(1), 337-342. https://doi.org/10.11606/issn.1982-8160.v20i1p337-342