Towards a genealogy of online hate: contagion, viralization and resentment

Authors

DOI:

https://doi.org/10.11606/issn.1982-8160.v13i1p133-147

Abstract

The dissemination of hate in social media is investigated with special emphasis on its functioning mechanisms. The concepts of contagion and resentment are studied through the works of Gabriel Tarde and Nietzsche. Tarde conceives the suggestibility of beliefs and desires (imitation) as the driving force of the socius production. Viralization becomes a vector of production of unstable homogeneities, under the mobile background of differences. Nietzsche dissects the logic of operation of resentment, and highlights the invention of dichotomic relations ruled by negativity which generates moral values as well as we and other polarizations. The analysis of the molecular plane is privileged, in a politics of affects.

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Author Biographies

  • Maria Cristina Franco Ferraz, Universidade Federal do Rio de Janeiro

    Full Professor of Communication Theory of the Universidade Federal do Rio de Janeiro - PPGCOM/ECO. PhD in Philosophy at the University of Paris 1 – Sorbonne.

  • Ericson Saint Clair, Universidade Federal Fluminense

    Adjunct professor of the Cultural Production course at the Universidade Federal Fluminense. PhD in Communication and Culture at the Universidade Federal do Rio de Janeiro.

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Published

2019-04-30

Issue

Vol. 13 No. 1 (2019)

Section

Em Pauta/Agenda

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How to Cite

Ferraz, M. C. F., & Saint Clair, E. (2019). Towards a genealogy of online hate: contagion, viralization and resentment. MATRIZes, 13(1), 133-147. https://doi.org/10.11606/issn.1982-8160.v13i1p133-147