Conspiracies of the self in the quasi-world of disinformation

Authors

DOI:

https://doi.org/10.11606/issn.1982-8160.v19i2p367-373

Keywords:

conspiracy theory, desinformation, pandemic, social media, Naomi Wolf

Abstract

This review provides a critical assessment of the latest work by Canadian writer, researcher, and socioenvironmental activist Naomi Klein, known for books that condemn disaster capitalism. In Doppelgänger, the innovative author starts from a personal dilemma—being systematically confused with a near-homonym on social media, her distorted double—to construct a political narrative about disinformation and denialism, polarization, political extremism, and neoliberalization of sociability. With this, she develops a notion of a mirror world, where the doubles of rationality roam in a disturbing way.

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Author Biography

  • Katarini Miguel, Universidade Federal do Mato Grosso do Sul

    Professora nos cursos de Graduação em Jornalismo e no Programa de Pós-Graduação em Comunicação da Universidade Federal de Mato Grosso do Sul (PPGCom-UFMS). Líder do Grupo de Pesquisa “Comunicação e Mobilização dos Movimentos Sociais em Rede”. Pesquisadora de Pós-Doutorado Sênior do CNPq no PPGCom-Unesp. Doutora em Comunicação Social pela Universidade Metodista de São Paulo, com período de doutorado-sanduíche na Universidade Complutense de Madri. 

References

Cesarino, L. (2022). O mundo do avesso: Verdade e política na era digital. Ubu.

Klein, N. (2024). Doppelgänger: Uma viagem através do mundo-espelho. Carambaia.

Nunes, F.; & Traumann, T. (2023). Biografia do abismo: Como a polarização divide famílias, desafia empresas e compromete o futuro do Brasil. HarperCollins.

Wolf, N. (1992). O mito da beleza: Como as imagens de beleza são usadas contra as mulheres. Rocco.

Wolf, N. (2013). Vagina: Uma biografia. Companhia das Letras.

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Published

2025-08-31

Issue

v. 19 n. 2 (2025)

Section

Book reviews

License

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How to Cite

Miguel, K. . (2025). Conspiracies of the self in the quasi-world of disinformation. MATRIZes, 19(2), 367-373. https://doi.org/10.11606/issn.1982-8160.v19i2p367-373