Mediatic visibility, melancholia of the unique and invisible violence in cyberculture

Abstract

This text focuses on understanding the social-historical signification of the desire for mediatic visibility in cyberculture. In the first section, the argumentation characterizes the current axiomatic principle of the compulsory mediatic presence as social capital, apprehending its fundamental and obliterated core, the desire for uniqueness, and glimpsing, in this desire, a complex regressive historical and imaginary layer, the cultural melancholia of the unique. In the second section, the reflection gleans the main theoretical consequences of the desire for mediatic visibility and of this regressive melancholia: invisible violence (without malfeasance or guilt) in relation otherness. The argumentation in the last section demonstrates why cyberculture contributes to disseminate and reinforce the logic of the aforementioned invisible violence.