Understanding the digital social media from mcLuhan’s idea of medium-ambience

Authors

  • Eugenia Mariano da Rocha BARICHELLO Universidade Federal de Santa Maria
  • Luciana Menezes CARVALHO Universidade Federal de Santa Maria

DOI:

https://doi.org/10.11606/issn.1982-8160.v7i1p235-246

Keywords:

McLuhan, medium, digital social media, Twitter

Abstract

This text proposes an understanding of contemporary digital social media from McLuhan´s idea of medium-ambience. Firstly, it refects on McLuhan’s concept of medium, taking into account which means as cultural ambience and relating it to the notion of midiatization. Ten, examines some of the major appropriations of interact- ing on Twitter website which allow to understanding it as a digital social media using a point of view derived from McLuhan’s thought.

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Author Biographies

  • Eugenia Mariano da Rocha BARICHELLO, Universidade Federal de Santa Maria
    Professor e Coordenador do Programa de Pós-Graduação em Comunicação da Universidade Federal de Santa Maria (UFSM). PQ2 CNPq. Lider do Grupo de Pesquisa em Comunicação Institucional e organizacional UFSM/CNPq.
  • Luciana Menezes CARVALHO, Universidade Federal de Santa Maria
    Doutoranda no Programa de Pós-Graduação em Comunicação da Universidade Federal de Santa Maria (PPGCOM – UFSM), professora do curso de Jornalismo do Centro Universitário Franciscano (Unifra). Santa Maria-RS, Brasil. E-mail: lucianamenezescarvalho@gmail.com

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Published

2013-06-05

Issue

Vol. 7 No. 1 (2013)

Section

Em Pauta/Agenda

License

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How to Cite

BARICHELLO, E. M. da R., & CARVALHO, L. M. (2013). Understanding the digital social media from mcLuhan’s idea of medium-ambience. MATRIZes, 7(1), 235-246. https://doi.org/10.11606/issn.1982-8160.v7i1p235-246