Ethnography as an approach to investigating media practices – from Macambira to Texas

Authors

  • Antonio C. La Pastina University of Texas
  • Lírian Sifuentes Pontifícia Universidade Católica do Rio Grande do Sul

DOI:

https://doi.org/10.11606/issn.1982-8160.v8i1p121-137

Keywords:

Ethnography, soap opera, La Pastina, interview, reception

Abstract

In this interview, La Pastina speaks of themes like ethnography in Communication, field research, telenovelas and his scholarly career in the United States. He also comments on the difficult entry of Brazilian studies in the United States, highlighting as a barrier,other than language, the lacking distribution of Brazilian periodicals in other countries,which he sees as a current challenge to the area.

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Published

2014-06-27

Issue

Vol. 8 No. 1 (2014)

Section

Interview

License

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How to Cite

Pastina, A. C. L., & Sifuentes, L. (2014). Ethnography as an approach to investigating media practices – from Macambira to Texas. MATRIZes, 8(1), 121-137. https://doi.org/10.11606/issn.1982-8160.v8i1p121-137