The transmedia dynamics of fake news by the pragmatic conception of truth

Authors

DOI:

https://doi.org/10.11606/issn.1982-8160.v13i1p109-131

Abstract

The spreading of fake news about the trial of former president Luiz Inácio Lula da Silva on January, 2018 is examined here according to the pragmatic conception of truth proposed by Charles Sanders Peirce (1839-1914). Through collecting in online social networks, the collective effort to establish competing beliefs was observed, according to Peircean methods of tenacity and authority. The communicational process analyzed, characterized as transmedia activism, was driven by the mediation of hashtags that referred to political polarization and the posts attributed to celebrities. It is concluded that the dispute for the semiotic value of truth fostered the transmedia expansion of fake content and, paradoxically, verified news.

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Author Biographies

  • Geane Carvalho Alzamora, Universidade Federal de Minas Gerais

    PhD in Communication and Semiotics from the Pontifícia Universidade Católica de São Paulo (PUC-SP), in 2005, professor at the Universidade Federal de Minas Gerais (UFMG).

  • Luciana Andrade, Universidade Federal de Minas Gerais

    PhD in Social Communication from UFMG, researcher of the Center of Convergence of New Media (CCNM/UFMG) and of the Center for Research in Intermedia Connections (NucCon/UFMG).

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Published

2019-04-30

Issue

Section

Em Pauta/Agenda

How to Cite

Alzamora, G. C., & Andrade, L. (2019). The transmedia dynamics of fake news by the pragmatic conception of truth. MATRIZes, 13(1), 109-131. https://doi.org/10.11606/issn.1982-8160.v13i1p109-131