New political identities in digital society

Abstract

This article analyses the affirmative action detected in the Pirate
Parties in order to understand how their speech moves in attempt to reorder the
normative meanings about the piracy to reinforce their theses and to affirm a new
political identity. The work demonstrates the creative conversion performed to
deconstruct a social category historically admitted as an arbitrary stigma. It argues
that the first action of the pirates seeks to use the accusation as an operative
source, transforming it in a benefit advertiser to promote their political action.
The qualitative analysis was based on official documents, propaganda material
and interviews with members of Brazil, Germany, Portugal and Sweden.