Evaluation of Models of Governance of Phonographic Industry Before and After Internet

Authors

  • Thiago Lobão de Almeida USP
  • Davi Noboru Nakano USP

DOI:

https://doi.org/10.11606/issn.2238-7714.no.2012.55397

Keywords:

Indústria Fonográfica, Cadeias de Valor, Redes Produtivas, Modelos de Governança.

Abstract

This paper discusses how the governance of the phonographic industry has changed over time, and how the emergence of the digital distribution triggered the latest changes. To portrait the evolution of the industry, different governance models are proposed for each period, which characterize the relarionship between authors, artists, recording companies and consumers. This discussion concludes that the Internet and digital distribution has reduced the power assymetry in the industry, and price is not the main driver that defines consumer behavior: intangibles as image and trust on the technological platform, and the sense of control over content consumers can develop are important drivers.

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Author Biographies

  • Thiago Lobão de Almeida, USP
    Mestrando em Engenharia de Produção pela USP, Thiago Lobão de Almeida possui linha de pesquisa direcionada para a análise de inovações em redes produtivas, com estudo direcionado para a avaliação dos impactos da Internet na indústria da Música. Curriculum Lattes: http://lattes.cnpq.br/4307835750570774
  • Davi Noboru Nakano, USP
    Professor Doutor da Universidade de São Paulo, na Escola de Engenharia de Produção (PRO/EPUSP). Atua principalmente nos seguintes temas: Gestão do conhecimento e Indústrias Criativas. Curriculum Lattes: http://lattes.cnpq.br/4547011512696906

Published

2012-12-30

Issue

Section

ARTICLES

How to Cite

Evaluation of Models of Governance of Phonographic Industry Before and After Internet. (2012). Novos Olhares, 1(2), 22-31. https://doi.org/10.11606/issn.2238-7714.no.2012.55397