Relações públicas, pós-verdade e grandes desafios: uma melhor pesquisa para o valor social
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2023.210366Palavras-chave:
Grandes mudanças, Partes interessadas, Pós-verdade, Valor social, Modelos de mensuraçãoResumo
A trajetória histórica do campo, sua fundamentação neoliberal, a centralidade organizacional e uma confiança excessiva advinda de uma abordagem quantitativa e pragmática são algumas das razões pelas quais acredita-se que as Relações Públicas não estão preparadas para os desafios impostos por ambientes hipercomplexos que emergem do contexto social pós-moderno. Este artigo propõe uma lógica de planejamento revisada e ampliada para execução, mensuração e avaliação das atividades de comunicação com foco nos stakeholders para o enfrentamento de grandes desafios.
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Copyright (c) 2023 Thomas Stoeckle, Ana Adi
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