Construindo públicos e comunicando a sustentabilidade: lições da Teoria do Público Situacional
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2023.212967Palavras-chave:
Comunicação constitutiva, fenômenos comunicativos, sustentabilidade, conservação ambiental, mídia digitalResumo
A comunicação ambiental e turística em áreas protegidas é essencial para promover a sustentabilidade. A teoria situacional dos públicos foi usada para abordar os fenômenos comunicativos no turismo, seguindo um método de revisão teórica multidisciplinar. Descobriu-se que a construção de públicos é influenciada pela metáfora do artista, pelo contexto comunicativo e pela mídia digital. A teoria situacional do público fornece uma estrutura sólida para estratégias eficazes, considerando a mídia digital e abordagens atualizadas.
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Copyright (c) 2023 María de Jesús Moo Canul
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