Official mobile applications in Spanish football clubs as a tool for communication of content

Authors

DOI:

https://doi.org/10.11606/issn.2238-2593.organicom.2018.149224

Keywords:

Analysis of content, Mobile communication, Organizational communication, Sport, Football

Abstract

Mobile communication is an essential part open new possibilities through the development of applications of football clubs. The study is an analysis of the management of the sections of applications of these entities, entities with a large media coverage, and which have a great impact. The methodology has been based on the technique of content analysis. The results as interest to improve the strategic management of mobile communication in sports organizations.

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Published

2018-11-29

Issue

Vol. 15 No. 29 (2018): Relações Públicas e Marketing: convergência na era digital

Section

Pesquisa

License

A submissão implica a cessão de direitos da primeira publicação à revista Organicom, sem pagamento. Os autores podem estabelecer por separado acordos adicionais para a distribuição não exclusiva de versão da obra publicada na revista (como colocar em um repositório institucional ou publicar um livro), com o devido reconhecimento de sua publicação inicial na revista Organicom.

How to Cite

CANO TENORIO, Rafael. Official mobile applications in Spanish football clubs as a tool for communication of content. Organicom, São Paulo, Brasil, v. 15, n. 29, p. 125–135, 2018. DOI: 10.11606/issn.2238-2593.organicom.2018.149224. Disponível em: https://revistas.usp.br/organicom/article/view/149224. Acesso em: 6 feb. 2026.