Advertising in perspective: history, culture, and power in Bruno Pompeu’s work

Abstract

In Publicidade: uma biografia: dos pregões de rua à lógica algorítmica, Bruno Pompeu offers an in-depth and contextualized analysis of the history of advertising, not as a mere sales technique, but as a social and cultural force with a profound influence on the formation of modern societies. The book spans from ancient origins, such as the remnants found in Pompeii, to the complexity of today’s digital environment, constructing a biographical narrative that reveals the inner workings of this practice. It is a book with a “different point of view, which prioritizes the narrative aspect and the development of analyses and interpretations” (Pompeu, 2024, p. 13), as emphasized by the author.