Leading communication to strengthen the culture of prevention

Abstract

Conceived to celebrate the first anniversary of the Crisis Communication Observatory (OBCC), the e-book Risco e crise no contexto da comunicação organizacional offers much more than a record of the challenges surrounding the strategic management of organizational communication in Brazil. Far from being a prescriptive manual of solutions for addressing image and reputation crises, its pages present a mosaic of perspectives on recent episodes, observed and analyzed by people who believe in communication as a central element in building and maintaining bonds of trust between organizations and their stakeholders, rather than as a reactive, one-way response tool.