A reputação sob a lógica do tempo real

Authors

  • Mário Rosa Fundação Instituto de Administração

DOI:

https://doi.org/10.11606/issn.2238-2593.organicom.2007.138943

Keywords:

Reputation. Corporate reputation. Technological revolution. Ethics.

Abstract

This article analyzes reputation, in its broadest sense, in the light of recent technological advances, marked by what has become to be known as the “Technological Revolution”, a milestone that opened a new historical and social era, with reflections on a global scale in the ethical, moral and behavioral spheres.

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Author Biography

  • Mário Rosa, Fundação Instituto de Administração
    Professor dos cursos de MBA da Fundação Instituto de Administração (FIA), ligada à Universidade de São Paulo

Published

2007-12-14

How to Cite

ROSA, Mário. A reputação sob a lógica do tempo real. Organicom, São Paulo, Brasil, v. 4, n. 7, p. 58–69, 2007. DOI: 10.11606/issn.2238-2593.organicom.2007.138943. Disponível em: https://revistas.usp.br/organicom/article/view/138943.. Acesso em: 15 jun. 2024.