O mundo do trabalho e as organizações: abordagens discursivas de diferentes significados

Abstract

This article discusses the concept of the working world and of discourse as being the core of an organization. It criticizes the use of communication as a tool for conquering the public, reducing it to a marketing strategy. It also criticizes the simplification of the concept of work, disqualifying it as a necessary evil when seeing it as a means for acquiring goods and capital. This article aims to present a communication and working approach that will instigate relevant questions to the research area. It also introduces critical elements of the communication policies of the working world.